In 2019, known as the first year of 5G, all manufacturers began to actively deploy to 5G. But for the majority of users, the 5G switching time has not come. So on the one hand is the noise of manufacturers, on the other hand is the wait-and-see of users.
From the changing history of the communications industry, we find that the change of 4G to 5G is not only a simple upgrade of the network, but also a reshuffle for the industry. 鈥淭he initial competitive focus of 5G is not market share, but brand-to-5G correlation.
In the early stages of change, everything remains unclear, and more insight into the direction of trends is needed. On January 8, the 2020 Summit on the Future Trends of Mobile Phones, at which the massive engine released its \"White Paper on the 2019 Big Engines Mobile Industry \"(hereinafter referred to as the\" White Paper \"). The white paper restores the true interest of hundreds of millions of mobile phone users from multiple data dimensions, providing some \"grip\" on cracking the stock market for scorching mobile phone factories.
Because of the wait-and-see mentality of users, the 5G switchboard wave is not coming soon, and the mobile phone market continues to grow negatively in 2019. Although the industry as a whole, supply and demand are depressed trend, but not a pool of \"stagnant water \", the internal still undercurrent surging.
In 2019, competition from handset makers has moved further toward the head of several companies, so the head of the factory has become more direct. To carve up more market share, the major brands opened the \"fight group\" model, in addition to the main brand, sub-series, sub-brands, sub-brands, subsidiaries together (see notes of the \"mobile phone giant into the\" fight group \"stage, who will fire the gate). The result of \"group fight\" is that the information of each major manufacturer is surging, new products are constantly and dynamically.
In fact, the manufacturer's various actions are in advance of the layout, secretly ready to build a wall for the final 5G battle. From the White Paper, we have seen several such clear trends.
First of all, a way to build a high wall is to brand high-end. Whether it's the world or the Chinese market, the competition for mobile phones has gathered in the head of several manufacturers, can be said to be a game between the giants. To this stage, the initial stage of competition \"a fresh\" has failed, manufacturers are bound to go high-end, brand building long-term influence.
At present, the various high-end measures are divided into two main types, one is the release of concept machines, such models apply a large number of cool techs, and not for the purpose of walking volume, mainly through \"muscle\" to establish a brand in the high-end image of consumers; the other is to release high-end flagship machines, with excellent performance and reasonable price, as far as possible to occupy the high-end market.
Another way to build a wall is for manufacturers to return to technology and products themselves. We know that the user is becoming more mature, the switching cycle is also lengthening, and the user is more picky about the product, so all the competition origin should return to the product itself.
Judging by the white paper, the \"arms race\" of mobile features has shifted from color matching and co-branding to more practical areas such as chips and photos.
In the middle of 2018, mobile screen, photo taking and color matching \/ co-branding became the key publicity direction of the major brands, and these three items accounted for nearly 70% of the top10 popular features from january to november. In 2019, screens remain the focus of competition among brands, but color and co-branding are no longer important, replaced by increased photo-taking and increased competition for chips.
Only look at the photo, each manufacturer has done enough homework in this area, are to professional team to carry out R